Most hotel websites have a traffic problem. Or at least, that’s what hotel owners tend to say when direct bookings are lower than they’d like. “We need more visitors.” “We need better SEO.” “We need to spend more on Google Ads.”…
How to Increase Direct Bookings for Hotels by 30% (AI Strategy 2026)
There’s a number that stays with me from my years working across hotel operations in Thailand: 80. As in, 80% of a property’s bookings flowing through OTAs, each one carrying a commission of 15 to 25%. It’s a number I’ve seen…