From time to time in this industry, you become aware that the ground beneath your feet has shifted. Not gradually, but decisively. I felt it when online booking engines arrived, again when the OTAs reshaped distribution, and again with the rise…
ADR Strategy for Independent Thai Resorts: How to Grow Rate Without Losing Occupancy
There’s a fear that sits underneath almost every pricing conversation I have with independent hotel owners in Thailand. Raise the rate, and the rooms won’t sell. It’s an understandable fear, and in low season it can feel like the safest thing…
Dynamic Pricing for Hotels: How AI Sets the Right Rate Every Night
After more than twenty years working in hotel revenue management and distribution across Thailand and Southeast Asia, I can tell you the single most expensive habit in this industry: setting a rate in January and leaving it there until something forces…