There’s a fear that sits underneath almost every pricing conversation I have with independent hotel owners in Thailand. Raise the rate, and the rooms won’t sell. It’s an understandable fear, and in low season it can feel like the safest thing…
Dynamic Pricing for Hotels: How AI Sets the Right Rate Every Night
After more than twenty years working in hotel revenue management and distribution across Thailand and Southeast Asia, I can tell you the single most expensive habit in this industry: setting a rate in January and leaving it there until something forces…