After more than twenty years working in hotel revenue management and distribution across Thailand and Southeast Asia, I can tell you the single most expensive habit in this industry: setting a rate in January and leaving it there until something forces…
Why Phuket Hotels Need AI to Compete in 2026
Phuket is not the destination it was five years ago. That’s not a criticism. It’s a commercial fact that every hotel owner and general manager on the island needs to sit with for a moment. The guest profile has shifted. The…
Hotel Technology in Thailand: The Complete AI Guide for 2026
After more than twenty years working in hotel operations, revenue management, and hospitality technology, across multiple markets, multiple property types, and more tech migrations than I care to count, I’ve grown rather cautious about the word “transformation.” Transformation gets used a…