After more than twenty years working with hotel technology stacks, I’ve come to a fairly settled view on how most hotels lose money on systems. It’s not the cost of the software. It’s the cost of the gaps between the software….
From Chat to Booking: How AI Converts Hotel Guests Instantly
After more than twenty years working in hotel distribution and digital marketing, I can say this with confidence: the gap between a guest’s question and a guest’s booking is where most hotels lose their direct revenue. It’s not the website that…
Conversational AI for Hotels: Why Chatbots Are Dead (2026 Guide)
There’s a moment in every technology cycle when the old thing stops being an option and becomes a liability. For hotel chatbots, that moment has arrived. I’ve spent more than twenty years working in hospitality technology, from property management systems and…
How to Turn Hotel Website Visitors Into Paying Guests (Conversion Guide)
Most hotel websites have a traffic problem. Or at least, that’s what hotel owners tend to say when direct bookings are lower than they’d like. “We need more visitors.” “We need better SEO.” “We need to spend more on Google Ads.”…