One of the questions I get asked more than almost any other, by hoteliers, attraction operators, and developers alike, is some version of this: “Do you integrate with our preferred platforms?” It’s the right question to ask. After more than twenty…
Why Guest Data Is More Valuable Than Occupancy for Hotels
After more than twenty years working in hotel revenue management, I’ve seen one metric dominate almost every management meeting: occupancy. It gets debated, defended, and chased. But the hotels actually increasing profitability in 2026 are not the ones with the highest…
How to Turn Hotel Website Visitors Into Paying Guests (Conversion Guide)
Most hotel websites have a traffic problem. Or at least, that’s what hotel owners tend to say when direct bookings are lower than they’d like. “We need more visitors.” “We need better SEO.” “We need to spend more on Google Ads.”…
How to Increase Direct Bookings for Hotels by 30% (AI Strategy 2026)
There’s a number that stays with me from my years working across hotel operations in Thailand: 80. As in, 80% of a property’s bookings flowing through OTAs, each one carrying a commission of 15 to 25%. It’s a number I’ve seen…
OTA vs Direct Booking: Which Is More Profitable for Hotels?
I’ve had a version of this conversation hundreds of times over twenty years. A hotel owner tells me that OTAs are “just the cost of doing business,” that the volume makes up for the commission, and that direct bookings are nice…
Don’t Be Last in the Queue: How Small Hotels Can Harness AI Without the Headache
The world has quietly changed, faster than most people realize. If we’re being honest, the last two years have moved at a rather alarming pace. Not in the obvious, headline-grabbing way, but in the subtle, structural sense. The kind of change…
Hospitality Tech Review 2025 and Vision for 2026
Every December, I spend time reflecting on the year, what we built, what we learned, and how the landscape evolved around us. I’ve kept this habit since before The Percentage Company existed, but this year’s reflection seems to carry a different…
Booking System vs. Booking System + Services: Which is best in 2026?
After more than two decades in hotel digital marketing, revenue management, and hospitality technology, from boutique resorts to international hotel groups, I’ve learned one unshakeable truth: Technology alone often doesn’t grow your revenue. Technology + expertise does. This has never been…
Why Most Hotel Websites Fail and How to Fix Them?
If you’re a hotel owner, GM, revenue manager, or marketer, there’s one truth that will make or break your direct-booking strategy in 2026: Your website is either your strongest sales asset, or your biggest bottleneck. Unfortunately, for most hotels, it’s the…
Best Ticketing Platforms in 2026 & where The Percentage App fits in
Choosing a ticketing platform isn’t just about price (or at least it shouldn’t be), it’s about functionality, flexibility, integrations, and how well the system supports your business model. For organisers of events, concerts, theatres, stadiums, attractions, tours, excursions, and experience-based activities,…